Archive for July 28th, 2008

Profitable Credit Planning For Business and Your Credit Rating

Monday, July 28th, 2008

If you are planning on starting a business, or running one already, you know that you may need extra money to start up or expand.  That is where having credit comes in.  Credit is basically where a bank, a credit card company or some lending institution (or person) gives you money with the promise that you will pay it back with a fixed interest rate.

The factors that creditors look for are similar and they boil down to the following (thanks to the Federal Government and the Consumer Handbook for Credit Protection Laws for the source of this information):
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“What Creditors Look For
The Three Cs. Creditors look for an ability to repay debt and a willingness to do so–and sometimes for a little extra security to protect their loans. They speak of the three Cs of credit: capacity, character, and collateral.

Capacity. Can you repay the debt? Creditors ask for employment information: your occupation, how long you’ve worked, and how much you earn. They also want to know your expenses: how many dependents you have, whether you pay alimony or child support, and the amount of your other obligations.

Character. Will you repay the debt? Creditors will look at your credit history (see section on Credit Histories and Records): how much you owe, how often you borrow, whether you pay bills on time, and whether you live within your means. They also look for signs of stability: how long you’ve lived at your present address, whether you own or rent your home, and the length of your present employment.

Collateral. Is the creditor fully protected if you fail to repay? Creditors want to know what you may have that could be used to back up or secure your loan and other resources you have for repaying debt other than income, such as savings, investments, or property.

Creditors use different combinations of these facts to reach their decisions. Some set unusually high standards; others simply do not make certain kinds of loans. Creditors also use different rating systems. Some rely strictly on their own instinct and experience. Others use a “credit-scoring” or statistical system to predict whether you’re a good credit risk. They assign a certain number of points to each of the various characteristics that have proved to be reliable signs that a borrower will repay. Then they rate you on this scale.

Different creditors may reach different conclusions based on the same set of facts. One may find you an acceptable risk, whereas another may deny you a loan.”
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Basically, you need to have your financial act together when you are applying for credit. The consumer handbook offers information and the protections that are out there but you need to show that you can be trusted with other people’s money.

The weird thing is that the more you can be trusted and the more that you don’t need the money, the more that the financial institutions will try to loan you – or at least that was the case prior to the meltdown in the housing markets.

It is also a good idea to watch how much credit you need and read very carefully what the terms are of the lines of credit, the loans, etc. You need to know what would happen if they call the loan due immediately. You need to know when and where to go into your credit.

If you are starting a business, make sure that you have this in your business plan. If you are already in business, make sure that you research carefully what you will need to have.

Kim Greenblatt

Questions or comments? Let me know about them! Thanks for taking the time to visit and for more information or to get back to the beginning of the blog, go here.

Profitable Marketing With Astrobase Go! It can be a tough venture, brothers

Monday, July 28th, 2008

For a clear example of how the unexpected can pop into your business, please check out this example of business in action from Astrobase Go!  The Astrobase Go! team produce the popular television show, The Venture Brothers, on Cartoon Network’s Adult Swim.  They also do other video ventures.  The Venture Brothers is basically a Johnny Quest/Hardy Boys Grown Up and Grown Wrong series where the heroes are constantly failing.  That has led to great success after a lot of work from the show’s creator, Jackson Publick (a pseudonym of Christopher McCulloch).  Doc Hammer is constantly left out, so major props to him for the hard work he puts into the show as well. At this point, major love to everybody else who works on the show!!!

Back to the marketing angle that you should take away to make yourself profitable…

I am not sure where they came up with this idea but it was pretty brilliant.

They would offer to sell a T-shirt a week to coincide with the release of each new episode of this season’s Venture Brothers.  If you preordered all the T-shirts for the series and prepaid, you would get a free shirt.  I, as a fan of the series, took advantage of the offer.  If you wanted to order one shirt at a time, you could and in fact as of this blog date, you still can. You just won’t get the bonus shirt. I figure Astrobase Go! makes a decent mark-up on the T-shirts, the fans get nice shirts, the series gets extra marketing in the form of people walking around with their characters on their chests.  There were some genuine, funny subliminal ads in the episodes such as the one where the Monarch decides he wants to buy a “Rusty Venture” souvenir shirt that suspiciously looks like one of the ones we will be receiving (please correct me people if I am wrong).   It truly is a win-win situation for everybody.  A profitable, marketing dream.

Except for the dreaded supply line problems.

Astrobase Go! has experienced what a lot of people in the comic book industry, book publishing industry or heck any industry have.  They are not getting the shirts shipped to them from their manufacturers.  To be fair, the gang at Astrobase Go! have stated that it will take 5 weeks till one receives the shirt.  One shirt came out of sequence and that prompted an email reply from me.  I am guessing I am not alone since there was a post on Jackson’s blog that was pretty funny.

The shirts come in a white envelope scrunched down and that kind of made me wonder if they were sitting in the bottom of a mail bin somewhere waiting to get out.

The fact that I didn’t get any more shirts for another week prompted another email. I am guessing they got a lot more emails from others as well again. The reply posted on his blog was pretty straightforward – a good business move. Customers will enjoy a good joke the first time they don’t get something but the second time around they expect an answer with some sort of resolution. Apparently there are shipping problems, printing problems and they are being worked on.

Astrobase Go! has learned that when juggling a lot of things at once (and I should know since I burn the candle at both ends myself), it is tough to please people. I would suspect if they go for the shirt a week program for their next season that they will try to nail down a more reasonable supplier.

The takeway from this as a business person is to try to get all your supply lines in place. There will always be problems and delays but you want to try and minimize them. Sometimes if you end up paying a little more for a little better service, everybody will be happy. I should also point out though that comic book, animation fans, fanboy geeks in general are a tough, motley lot to please and sometimes you can’t do much about it.

In this case, I think Astrobase Go! is doing a great job. Go Team Venture!

Kim Greenblatt

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