Archive for October, 2008

America Needs Manufacturing

Tuesday, October 21st, 2008

Since nobody asked me lately, I decided to throw my own two cents in as to what might help jumpstart the American economy.  One of the things that I encourage people to do is start their own business, especially their own manufacturing business, if they have the experience and desire.

Since America has become a service based economy for the most part, we’ve lost a lot of the nuts and bolts aspects of keeping an economy going.  Service economies are great except America’s rates are higher than some other countries though that is rapidly changing.  Businesses that can make products here in the United States inexpensively, free of toxics, and can employee people in this country would tend to help the American economy a lot more than giving everybody three hundred dollars.  With banks flush with cash, it would be nice to see more business loans being made to get companies going and employing people.

The upshot of people getting jobs is that they will spend money.  Chances are they will spend it locally near where they work.  It is unusual in this country to have people send most of what they are making outside of the country though that does happen.  Once people feel comfortable spending again, as well as saving, they will have other companies expanding (though slowly) to make more money.

WIth the closures of a lot of mass merchandise stores like Mervyn’s here in California (and I am sure there are other chains elsewhere in the United States that are shutting down) something needs to be done to get people employed.  The backwash from people being out of work means that they either move out of the region or get desperate. 

Manufacturing doesn’t have to be equated with giant steel mills with tall pipes belching smoke.  There are all kinds of manufacturing plants and here in Southern California we have a lot of them.  They tend to be small to mid size and there is always room for more.

The quality of work that is done overseas varies.  WIth the recent scares of products coming from China, American made products, if they can be made somewhat competitively would sell well.  If you can manufacture something so that you can get the “green” label for environmentally safe – you pretty much will have the world, or at least a lot of people, breaking down your door to get to your product.

If you live in California or any other state, talk with your local Better Business Bureau and tax authorities and see if they offer any incentives for starting up manufacturing in any parts of the city that they want to rebuild or empower.  Sometimes you can get economic benefits from tax breaks or discounts on leases.  You won’t know unless you ask. 

My late brother-in-law use to make shutters and had a warehouse in Chatsworth.  He employed three people and was backlogged with his custom window shutters. 

If you are a skilled craftsman or have anything that can be made onshore, please talk to local banks and get your Congressman involved.  Anything that creates jobs is generally a good thing.  It can also be profitable.

While I am ranting, please write your government representatives and ask them to pass legislation to make it easier to start up jobs and not harder.

Kim Greenblatt

 

Here in the profitable blog, we think that America needs manufacturing.

Grabbing Your Customer’s Attention

Monday, October 20th, 2008

Question from a reader: “How do I manage to get a person’s attention in this day and age with all the marketing and advertising that is thrown at a person?”

Answer: Good but tough question. I touched on book cover “grab” here on my site and I can elaborate a little more in terms of what works for me and what doesn’t in terms of the real world and the Internet.

1. In the real world and in the Internet, people will find you or your service through word-of-mouth, known and respected friends/Internet contacts, and lastly if they trust you social interaction websites. There isn’t any secret, if you do a great job with your business or service, word of mouth will get out and you will get business. Be realistic though. If you are trying to sell something that is in a niche, you won’t get either a lot of hits on a website or telephone calls in an office but the ones you do probably will result in sales if you are priced properly and you have something somebody wants.

2. On the Internet, go with images that convey your product or image cleanly and quickly. Personally I think that web marketing has gone overboard and people are thick skinned and immune to a lot of advertising. That is why you hear people complain that their ads don’t get traffic. I wouldn’t try any sneaky or hidden things either. If people like what they see, they will either try and buy it or not.

3. In the real world, you may want to advertise in local penny savers, possibly get cable television or billboard space. You can also trick out your car and turn your car or truck into a mobile advertising site but that can get messy and local zoning laws may prohibit that.

4.  Sometimes crazy works, sometimes it makes you look, well, just crazy.  I thought of dressing up in a giant book, getting a permit and walk around with a sign with my url in front of a busy shopping center this holiday.  While I have no doubt that I would get a lot of attention, some car honking and catcalls, I don’t think it would lead to more book sales or attention to my blog or tax preparation skills.  You never know though.  If I were to try the same thing with beautiful girls in bikinis with my url on their bodies, that may make more of a lasting impression.  When they would click through and see that there weren’t any beautiful women other than my daughter, Ari, and my wife, Sharren, they might feel that they were bait and switched.  So, the take away from this is watch what you are advertising.

These are just a few ideas to get you started (here is one more while I am at it). The bottom line to being profitable on this one is patience. Rome wasn’t built in a day and neither were their shopping malls. Just remember too that in our current economic situation that people will still spend money on things they need and they may trim back on purchases for things that they want.

Kim Isaac Greenblatt

You are reading the profitable blog and Kim Greenblatt explains how to grab a customer’s attention.

Reviewing Your Personal Finances

Sunday, October 19th, 2008

With the stock market swinging like a pendulum, with job markets cold and the California fires raging hot, it seems like a good idea to take stock of one’s personal finances.

How much cash do you have liquid?  By liquid, I mean how much cash can you get to within 3-5 business days if you need to?  You don’t need to answer me, just be aware of how much and how fast you can get to your money.

How secure are your existing investments?  If you have been able to gut out the changes in the markets for the last few weeks you should be able to make a decent assessment of your investments. 

How is your debt?  If you have a lot of credit card debt or mortgage debt, what steps are you taking to reduce it?  It is tough to make money when you have money just going out.  With debt hanging over your head, you want to do what you can to get rid of your burden.

Are you paying enough or saving enough for Federal and if appropriate state taxes?  If you had to dip into your 401K please save about a third of the money for taxes.  If you are in a situation where you need the money to eat and live, do what you need to do but be aware that you will have to deal with the tax situation eventually and the end of 2008 is right around the corner.

Are you able to save at least 10% of your weekly money for emergency savings?  If not,  do what you can to save what you can. 

Is there anything you can cut or trim down from your budget to save money? 

It is the weekend so I won’t bring up anything else except a reminder that Sundays are a great day to review your finances once you are relaxed and things are calm around you.

Be safe and healthy!

Kim Isaac Greenblatt

 

Kim Greenblatt askes if you are reviewing your personal finances.

How Do I Calculate Taking Ira Distributions From Multiple Iras

Saturday, October 18th, 2008

Question from a client:”Kim, pretty soon I will be hitting 70 1/2 and I want to know, do I need to take money out of all of my IRAs or just one?”

My answer is:  Congratulations and I hope you are enjoying a great retirement!  If you are the owner of a traditional IRA, you must start receiving distributions from your IRA by April 1 of the year following the year in which you reach age 70 1/2. April 1 of the year following the year in which you reach age 70 1/2 is referred to as the required beginning date.

In this particular case, you have multiple IRAS.  So you basically add up what the total value is as of Dec 2008 (if you are planning on taking the distribution in early 2009) and you look then at your age in Publication 590 Table 3 page 104 of the 2007 pdf file.

A rough PARTIAL copy of one is here for your use – please go check out Pub 590 for the complete table but for the purposes of illustration this will do nicely. (And, you are welcome).

Table III (Uniform Lifetime)
(For Use by: • Unmarried Owners, • Married Owners Whose Spouses Are Not More Than 10 Years Younger, and • Married Owners Whose Spouses Are Not the Sole Beneficiaries of Their IRAs)
Age Distribution Period
|
|
|
70 27.4
71 26.5
72 25.6
73 24.7
74 23.8
75 22.9
76 22.0
77 21.2
78 20.3
79 19.5
80 18.7
81 17.9
82 17.1
83 16.3
84 15.5
85 14.8
86 14.1
87 13.4
88 12.7
89 12.0
90 11.4
91 10.8
92 10.2
93 9.6
So you take the total of all your IRAs, let us say it is $100,000. Then you look for your age, let us say it is 70 1/2. So you go UP in the table to 71 years and use 26.5 as the distribution period that is related to that table number for our calculation. We take $100,000 / 26.5 = $3773.58 and rounding it up to $3774. That amount should be distributed to you by April 1 2009.

Okay, now most IRA custodians SHOULD be calculating what your RMD (required minimum distributions) should be. They should be sending you statements alerting you that you need to have a disbursement before it is too late. If you have multiple IRAS, add up the amounts and you may take them from one IRA. You may want to roll them all into one IRA to make your life easier. If you are comfortable with different investment accounts, just make sure that you keep track of the disbursements.

Penalties are stiff if you don’t start taking the required amounts out so please consult with your tax professional and whoever is the custodian for your IRAs. It will make your retirement more enjoyable and hopefully, more profitable.

Kim Isaac Greenblatt

Kim Isaac Greenblatt saves the day by calculating required minimum disbursements from IRAS.

Starting an Online Educational or Entertainment Business

Friday, October 17th, 2008

Question from a reader:  “Kim, I am thinking about starting an educational web site where I actually train people to repair certain machines.  Any advice on how to approach this?”

My answer is: I would approach it as I would approach any other business.  First question would be to ask if you have a business plan.  If you don’t, please don’t start until you have one in place. Think of it as a road map to guide you on your business path to making money. There are enough things to worry about when starting up a business and if you want a shot at trying to stay profitable, I would suggest that you know exactly what you plan to do, what are your expectations for your return on your investment and how do you plan to get the word out to the world that you are ready to go.

Second series of questions – Are there any similar businesses out there already? How are they doing? Is there actually a market for what you are going to show? Is it something that people will pay for a subscription service or registration fee? You may be offering videos on how to make cigarbox art and they may be spectacular but if there isn’t a market for people wanting to make cigarbox art (leave alone try to find stores to get decent cigar boxes from) you are wasting your time.

If you are trying something new, have you thought about throwing some examples up on a social video sharing site like You Tube. In fact, take some time and see if what you want to offer is already up there for free. Is there any kind of volume to indicate that people will pay you for your energy and skillsets in demonstrating and teaching to them to how to do what you do. Always remember that it is tough to compete with free so you will have to offer something that will add value to what you are showing that is different than what they are getting for free.

Third series of questions – How are you going to deliver your educational materials? Streaming video? Flash? Still pictures? Text? A combination of many different techniques? How are you going to provide certification and feeback? Bulletin board system? E-mail? Somebody ready for instant message customer service support?

Are you willing to pay for 24/7 support on the internet for a live person to answer realtime questions? If not, how many hours will you want to devote to the project to support it? Are you going to have a finite class or series of sessions? If things will be going on a continuous basis, you will need to work at developing content. There is no way around it if you are trying to develop an informational database of relevant, unique content. It takes work, work and more work!

Fourth series of questions – How are you going to raise start up funding? How are you going to collect money from your clients? You don’t need anything elaborate. If you plan on offering a lot of things for sale to supplement your site, you may want to look into an online store. Most of the time something as simple as Paypal would work.

If you are finding that from your business plan that you cannot start small, be ready to draft documents and contracts to bring in partners, shareholders, you name it. Just remember that you are adding another level of complexity that you might not want to get yourself involved with. Also remember that you may end up with another level of tax complexity that you don’t need immediately. Remember my motto – keep it simple.

This is to just get you thinking. If you have anything else to add (of relevance) please post your comments below. Remember – any comments more than a week or so will not get loaded onto the post.

Thanks!
Sincerely,
Kim Isaac Greenblatt

Kim Greenblatt answers a question on how to start an educational web business in his blog, profitable.

How Are Your Backups?

Thursday, October 16th, 2008

How are your hard drive backups?  Do you have a set of flash drives as well that have your important documents, contact information, etc somewhere safe?  I have been guilty in the past of taking multiple back-ups of important records and keeping them all one spot.  That wouldn’t have done me any good if the fires that are hitting the San Fernando Valley got to my house.

Can you get to your back-ups, your computer, important documents in case of an emergency and get them out of the house or apartment in five minutes or less?  If a fire is coming, or if you have had an earthquake or the waters are rising, you will not have much time to gather the information that puts your life from set back or on hold to back on track.

Keep back-ups of business data off-site.

Invest in a flash drive and back-up important documents, phone numbers, account information in either a text format or a simple Word format.   You want to be able to re-read the information on ANY system in the event you cannot get your system restored or back from a burnt or flooded house.

Make sure that all people who need to have access on an account are on the account.  If you or your spouse or partner cannot make it to an ATM or to get money and the other needs to get money they will be out of luck if they don’t have access to cash.

In the event of a disaster, cash may be king.  The information in your life might be the queen.   I have heard of emergency services issuing debit cards.  That works great if local merchants are online to accept electrical transfers.  If they can’t, default is cash, food or the honor system.  Ask the people who have been through hurricane or tornado damage lately.

Documents or software for services you provide will need to be reloaded to computer systems.  Other parts of the country or world may be up and running and they still may need your services-maybe now more than ever.

While I am on the subject, make sure that your vehicles are gassed up so if you have to leave you can drive and if need be, drive far away out of the zone of the disaster.  If you are driving and almost empty and the roads are jammed, get ready to abandon your car.

Test your backups periodically.  Try reloading them into another directory or if you can, another computer so you can get the feel for what it is like to get back into action if your business is halted or interrupted.

Recently my DSL line was clobbered.  I have a backup and that allowed me to transfer networks and I was back up in minutes.  The DSL provider was out within 72 hours but some businesses cannot afford to wait that long. 

Do what you need to do to stay connected.  If you have a website, is it mirrored or backed-up somewhere safe? 

Hopefully, after reading this article, when asked, “How are your backups?”  You can respond, “Fine, thanks for asking, how are yours?”

Kim Isaac Greenblatt 

 

You are reading the profitable blog by Kim Greenblatt as he asks, “How are your backups?”

The Next Big Thing Is Small

Wednesday, October 15th, 2008

So while you are trying to figure out what the next big thing is this year or concluding that blogging isn’t quite what you had in mind, you may want to start planning for how to take advantage of the changes in our economy at both the national and international level.

Money for the immediate future, despite government’s best interests, will tend to be tight. People who are trying to crawl out out of debt will be watching what they spend money on, they may not have a steady income stream and they may actually be between jobs or need extra money.

So what can you do to make money or stay profitable? Think smaller scale. People will not be spending as much for items. The cliche use to be “Well the rich can always afford big items no matter what the economy is”. True, but are you set up to sell super yachts to the Sultans? If not my suggestion would be to aim for the stars but be content if you get off the earth or even out of your neighborhood.

Think of what people who are trying to save money might want to buy or use and fill that niche. It doesn’t have to be big, it can be small. If you can come up with one small labor saving idea that you can market or package or manufacture, you will be on your way to starting your business.

One way to make money or at least get an income stream is to come up with something small and affordable that fills a niche. Here in Southern California we have had implemented hands free cell phone devices to comply with driving law changes. Companies have exploded with Bluetooth compliant devices to help drivers comply, because let’s face it, once you start yakking and doing business on the phone you probably won’t stop – though personally I think you should and that is the subject for another blog. One nice item that made it to the market was a handle that fits universally behind any cell phone and it can clip by itself on your belt or inside of a purse. There is a self sticking hook that can fit in your car and you can set it to be hands free. The problem is that you still need to hit a button and that may not make it as compliant as a headset but you still need to remove one hand from the steering wheel to hit the earpiece button to turn on the cell that way.

It can’t cost that much to manufacture, after all, it looks like a plastic hook and plastic mini-lasso. It retails at places for US$9 so there looks to be a lot of room for mark-up and profit for everybody. If the manufacturers eventually get the price down so it is in the dollar stores, there might be a lot more sales than at nine bucks.

Anything to save time or comfort people is also a great business idea. People who have to care for the elderly or special needs need inexpensive items in their lives to help them out. They are gouged to begin with because a lot of companies hope for insurance reimbursement. There is a huge and growing niche for anything that can help special needs people or the elderly communicate, walk, talk or take care of themselves inexpensively. Trying to take care of cleaning needs for special needs people is like trying to take care of infants. There is a lot of diaper changing and that gets to be tiring and messing. Special needs and elderly people who need to be lifted can be aided with hoists and special chairs but currently they are expensive. Anything that can hit a lower price point would be accepted by the market with open arms and open wallets!

So the take away from today’s blog is aim for the stars but if you just land on the roof of your house or apartment, you have done okay.

Stay healthy and sane!
Kim Isaac Greenblatt

You are reading Kim Greenblatt’s blog, profitable, and he is saying that the next big thing is small.

Special Needs and Breaktime and Burning Out

Tuesday, October 14th, 2008

If you have special needs or are a caregiver for somebody who has special needs it is important to schedule breaks in your day. If you are the type of individual who would have been characterized as a type A, over-achiever, go-getter, you name it, all the more reason that you need to take a break. You don’t want to burn out.

If you live in Southern California you are aware that a lot of places are burning out because of dry trees, leaves, insufficient moisture and high winds. Treat yourself like you are a plot of land or a tree and make sure that you are fed and watered, make sure that your roots are deeply embedded in reality and be ready to handle the buffeting winds of change and daily issues.

With the daily issues come moments of great joy, like cooling rain. In the final analysis both the joy and burning out need to be paced.

Things to do in your life if you don’t already have them in place:

1. Every hour try and take 1-5 minutes to break away and keep your head clear.
2. Every hour or two try and take 1-5 minutes to stretch or stand up if you can. You want some physical activity to break whatever it is you were concentrating on for a brief period of time.
3. Plan some selfish time for yourself sometime during the day or at the very least during the week.
4. Put off making life altering decisions until you have given yourself the luxury of some free time to reflect on them and mull over the decisions.
5. Don’t be afraid to ask for help. There are services and people out there who can help you. Nobody doubts that you are a strong fighter but even superheroes need to retire to their secret caves or their fortress to relax and recharge.
6. Try and find some recreational activities that don’t cost money. This one is just common sense because of the nature of the times we are living in. If you constantly need to spend money to relax you might have some problems if money gets tight. An example of this was a person I knew who use to have to get out of town once a month in order to “stay sane”. The person was always flying all over the place. When the person lost their position there was a problem because the person still was spending money like they were employed. It created a downward spiral until the person learned to live within their means.

This is going to be a theme I will be hitting on again and again because these are financially and emotionally trying times.

Hopefully when you return to caring for yourself or that special person you will have a fresher perspective and stay healthier and in a better frame of mind.

To the people who are being affected by the California fires – especially families with special needs- you are in our hearts and minds. Our thoughts and prayers are with you. Be safe and healthy.

Kim Isaac Greenblatt

Special Needs, Break Time and Burning Out are discussed in the profitable blog.

Help Kim What is the Tax Relief For Disaster Victims?

Monday, October 13th, 2008

Emergency question from a reader:
“Help, Kim, my house is involved in the Sylmar fire. What is the tax relief for disaster victims?”

My answer: Good luck and above all be safe! The Federal government offers relief to those of us who are suffering from uninsured property damage. To see if you can qualify for the write-off, the damage must be caused by an unexpected, identifiable event, such as a flood, earthquake, hurricane, tornado, etc. This is an aside but make a note that accidents and deterioration of property don’t count.

In this case, the fire sounds that it definitely would count.

Your uninsured loss, minus $100, must then exceed 10% of your adjusted gross income to qualify.

You will need to run the numbers to see if you can claim the casualty loss deduction.

If you can claim the casualty loss deduction, be prepared to provide the IRS:

1. An estimate of your loss, which could involve getting appraisals for the value of your property before and after the damage.

2. Background data about the disaster that caused your loss, such as newspaper clippings.

3. Proof you own the damaged property.

4. Receipts for repairs.

5. Make sure that you remove any costs that you have been reimbursed for by insurance companies.

Please remember that if your loss is in a federally declared disaster area (and that may be deemed as such by the government depending on how bad things get), you have the option of deducting the loss on your tax return for the year immediately before the disaster. If you choose that option, enter your adjusted gross income from the prior year instead.

For more on claiming the deduction, see IRS Publication 547, Casualties, Disasters and Thefts, and IRS Publication 584, Casualty, Disaster, and Theft Loss Workbook.

Good luck!

Kim Greenblatt

Kim Greenblatt’s profitable blog answers a plea for help on what tax relief is for disaster victims.

When Planning Marketing Changes, Surveys Can Help

Monday, October 13th, 2008

If you are planning any marketing changes, surveys, if done properly can help.  If they are done incorrectly, you might get bad information that has no bearing on your market.  When movie marketing people hold roundtables or screenings and watch the participants for their reactions, they are hoping that they will have a hit or if the movie is a bomb, where they might be able to salvage things by reshooting, editing, throwing in more special effects of things blowing up or changing a downer ending into a happy ending.

When it comes to making a profitable business decision,  you want to get a reality check and not what you want to hear.  Recently I was part of a book cover study group where I was presented with 16 cover choices for a potential book and I picked the one that I thought would sell the most covers.  It was entertaining but more importantly, it was relevant to the topic that was being presented.

I generally don’t have any celebrity spokespeople who can help me sell my books and even if I did, I don’t know how much street cred it would carry in the business world.  Having Paris Hilton marketing my books on Practical Money Making would be pretty funny and it might get a few novelty sales but I don’t think she is the person best associated with selling books.  To know for sure, I would probably have to pay for a study group where my target audience could be culled and polled to see if they would actually buy a book if Paris pitched it.

When you plan your own study groups, make sure that you know your target audience.  If it is too young for children, they may not get what it is you are trying to sell.  If it is something that is trendy, you better have a lot of pizzazz in your commericals or ads or at least show how important your item is and that it must be used in order to be hip.

If you are coming up with a new edible item, like food or soft/energy drink, be willing to give out tons of samples to get people’s opinion on the product. You may find out that peanut butter tasting energy drinks might sell very well to the peanut butter body builder set.

If you can, it is also good to do a small test market after the survey to see if what was discovered rang true. Sometimes people do tell you that they liked your product just to make you happy and so they can get paid.

When done properly and reviewed and taken with a grain of salt (or a dash of peanut butter), surveys can save you a fortune in development, marketing and distribution costs.

Kim Isaac Greenblatt

You are reading the profitable blog, by Kim Isaac Greenblatt.