One of the things that one has to do when they have created their song, movie, tv show, book, painting or mudhut is to be able to call attention to the artistic or business masterpiece. I am a great advocate for do-ir yourself marketing. It is usually inexpensive compared to other forms of advertising and it works for me.
Where do I market? My website, friends, some family and sometimes I send copies of my books to different media outlets. I have sent a few of my books, including my recent one, to Scott Mason, the head engineer for CBS radio. Scott hosts an Open Line show on Sunday mornings and I figured it was worth the shot. For the cost of a few copies of my books and postage, I may be able to reach some people. I could spend hundreds or thousands of dollars to a marketing company but unless they guarantee that I sell 10000 copies of my book I won’t be interested.
Granted, the people I reach may be 6 AM – 8 AM on Sunday mornings but marketing is marketing. Once you get the word of mouth going, if you have a product of value, the item will sell itself.
For niche items, you need to advertise in niche related places or have a large enough inexpensive net cast to make people who share your interest for the niche (whether playing craps or making money) get scooped in, excited while reading your blog enough to want to purchase a copy of your book.
Don’t believe it? My craps book has done quite well and it has only been out for few months. Patience is the key and working a good marketing plan (with different types of media) is not only smart, but it can be downright profitable!
Kim Greenblatt
Kim talks about Do It Yourself Marketing at his blog, profitable.
Tags: Business, Kim Isaac Greenblatt, marketing, profitable, publishing, radio