Posts Tagged ‘market demand’

Things You Should Consider When Starting A Business V-Competition

Saturday, July 19th, 2008

Let’s say that you have all the other elements for your imaginary hot dog cart business planned out.  The next thing you need to take into account that should be incorporated into your business plan as well is your competition.

What are you up against in your anticipated marketplace?  If you are selling hot dogs outside the city courthouse are there already three other hot dog vendors out there?  Are all of them swamped at lunch and it looks like that if they had a dozen hot dog carts that they all would still be swamped?

Just because there is a lot of competition that doesn’t mean that you should run away.  On the contrary, that could mean that there is a huge demand for the product or service that you are trying to sell.  You need to recognize though if the competition is seasonal or timely.

People won’t eat dogs (usually) at 7 am in the morning if they are going to work at the courthouse.  They might eat though between 11 am and 2 pm throughout the day.  Maybe between 4-6 pm you might get another bump in business. 

In the toy business, your seasonal sales in the United States are usually from October through December.  In India, you can sell gold for weddings generally before monsoon season.

Are you also different enough from the competition to draw business to you from your competitors?  Maybe you sell Kosher hot dogs.  Maybe you have a cute girl in a bikini serving the hot dogs.  What is your edge that will differentiate you or your product from your competition?

By recognizing your competition and incorporating it in your business plan, you show potential investors that you know what you are doing or at least have researched your market enough so that they can see that you are taking yourself seriously and will be treating your job as a business!

Questions?  Comments?  Thanks for reading!

Kim Greenblatt

Things You Should Consider When Picking A Business Part II

Friday, July 18th, 2008

Continuing on from where we left off from our previous entry, let’s say that you’ve decided to do the job of your dreams.  You really enjoy baking things at home. You think you would make a great baker.  Maybe you love to fix things around the house.  You’ve sat down and you have worked out that you think you could make a pretty good living doing this.  The next question you need to ask yourself is, how easy is for me to get started in the business?  This is called the ease of entry into the business or initial starting requirements.

You need to know or be able to research what the requirements are for doing business in the particular field that you want to work in.  A good place to start is to strike up conversations with people who are doing what you are doing and don’t live near your geographical location.  If you want to be a plumber, for example, you may want to talk to one that isn’t close to you so the person won’t feel threatened.  In the case of being a plumber, he (or she) probably won’t feel threatened because there is a specific path of entry into being a plumber – you need to apprentice with an experienced plumber, take classes, etc.

This is the type of information you need to figure out before getting into your business.  Do you have to have any specific licensing requirements for the city, county, state or national level in order to demonstrate competency for what you are planning on doing?  You don’t want a doctor who has had one year of junior college making a diagnosis on you and it is to be expected that different careers or businesses have different requirements.

If you don’t have the requirements now, your mission is to determine what do you need to do to get the skills,how long will it take and will it be worth my while to go through the process to learn the skill or trade or get the street credentials that you might need. 

That dovetails nicely into the next factor for consideration:

Is there a maket demand for what you want to do?

You very well may want to be a plumber but if there are already ten plumbers in your area and there aren’t a lot of people, there may not be a lot of work to go around.  On the other hand in a large city like New York, Los Angeles, Chicago, Houston or Miami, you may not have to worry about finding work since there are enough people with broken sinks, toilets and water pipes to go around.

Here is where you take stock of your existing skill sets.  If you have always been handy since you were a kid and have read up on how to change pipes, love working with pvc, and already have connections in the industry – you are on your way.  The remaining aspect to this would be to demonstrate reliable work habits – are you on time for your jobs, are you honest, do you go the extra mile for your customers, things like that. 

If on the other hand you hate working with your hands, hate getting dirty and have a fear of dirty water, maybe plumbing isn’t the career choice for you.

More to come!

Kim Greenblatt

 

Questions?  Comments?  Please post your thoughts and thanks for reading!