I received an interesting e-mail asking me about changing products to suit customer’s needs. I am all for it. The old cliche, “He Who Pays The Piper Calls The Tune”, should be the watchword of the future but sadly, some people just don’t get to pick the music they want to. Consider that if you buy a computer, the operating system that ships with it may have bugs. It is not a final product. That may not mean it is a bad product – far from it, but it is the voices of the people who pay for the machines and software that complain and they should get what they want.
Voting with your pocketbook is one of the greatest strengths in the international capitalistic market that we are in. Oil prices have dropped because people have dialed back on their driving in the United States and decided to save their money. When the want to spend money, they want to try and do it on their own terms. When it came to gasoline, however, it had to hit a market hurt point where people could just not afford to pay the high prices. Well, extra oil has been pumped and there is at least (for now) a little more out there. Basic economics of supply and demand kick in here.
But what about if you are entertainment for somebody’s wedding? What if the groom, who is writing the check for your band, asks to sit in on the drums? What do you do? If you are a shrewd business person as well as musician, you ask the drummer to sit out a set and let the groom sit in.
Putting ego aside you will be part of a lot of pictures and possibly the band to be called for all the social functions for this family. One would think this is common sense in business but so many individuals and companies like to force upon their customers what they want them to have. In some businesses, it may make no difference but if it is something that you or I can modify, sure, let me try and change it up.
The companies that offer the most versatility will make more money in the long run because people will pay for what they want. People will find money to spend for things they want. Isn’t it a great idea then to give the customer exactly what they want if you can? Remember, if you don’t, there is another website, blog or store down the block waiting to fill in the niche for you!
Part of all my book proceeds go to research finding a cure for Rett Syndrom and reversal of symptoms.
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Kim Greenblatt, in his blog, profitable, reminds people providing products or services that he (or she) who pays the piper, calls the tune.